K N O T
S T A N D A R D

INTERSECTING SPORT & CULTURE

[From Official Knot Standard Release] KNOT STANDARD IS PROUD TO ANNOUNCE OUR PARTNERSHIP WITH NEW YORK CITY FOOTBALL CLUB FOR THE SECOND YEAR IN A ROW, celebrating a shared love for the intersection of sports and culture. The garments pay homage to the iconic NYCFC colors and badge, whose elements reflect New York City and the unity of the five boroughs. The partnership between Knot Standard and New York City Football Club is fully integrated including: dressing the team and staff, hosting premium fan events throughout the season, participation with charities, and hosting Knot Standard clients at Yankee Stadium.

Working with photographer Katie Cahalin, I was responsible for on-set creative direction, videography and editing.